Monthly Archives: July 2017

Financing Automotive Repair Equipment

The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.

The traditional lending institutions may not be willing to finance sophisticated automotive repair equipment due to their unique nature. However, there are a few genuine financing companies which understand your needs and requirements. They offer financial assistance under various categories and at better interest rates.

Commercial car wash requires lot of equipment and so an automotive repair industry needs to be equipped with all the essential equipments for the same purpose. Automatic car wash, In-bay car wash system, vacuum system etc are some of the sophisticated equipment required in car wash processes. But they are quite pricey especially in case of multiple car washes. Therefore, one can acquire the sophisticated equipments through automotive repair equipment financing.

Tire changer is another important component of any automotive repair shop. Nowadays people are particular about the tires they use and thus excellent tire changer equipment is indispensable for satisfying the customers. Automatic tire changer, PAX tire changer, manual tire changer are some of the equipments available in the market. They can be expensive and so the automotive shops need to look for automotive repair financing.

Auto body equipment plays a crucial role in making a wrecked vehicle to useful. This work however involves full line of auto body equipments like straightening equipment, painting bays and so on. In case they have to be worked on various types of vehicles, a full line of auto body equipment can be quite expensive. In such cases the help of automotive repair financing is much required.

Wheel balancer is another vital tool in an automotive repair shop which helps in assessing the potential problems in the wheel, quickly and accurately. Therefore this equipment helps in providing improved customer service. But the cost of wheel balancer is high and so wheel balancer financing provided by some reliable financing companies is essential.

Wheel alignment equipment is another valuable tool in an automotive repair shop. It saves time and helps the mechanic in easy and quick assessment and repair in any vehicle’s wheel alignment. Though essential, they are quite costlier and so many repair shops are not able to afford it. However automotive repair equipment financing provides valuable service to repair shops to acquire these essential tools.

A frame machine in an automotive shop helps to provide life even to severely damaged vehicle. It is also quite expensive, but some valid financing companies offer easy financial assistance to acquire a frame machine.

Automotive repair equipment financing therefore helps almost all automotive shop owners to acquire the valuable automotive repair tools. The financing companies provide straight forward approach in offering financial help. They provide fast approval with minimum application process. Even an online application is enough to get financial help from them. These companies offer help at better terms so that owners can pay their bills in low easy monthly installments.

Here’s All About Automotive Details

Automotive detailing can be one of the most important jobs at vehicle dealerships or detailing shops. Whether a detailer is preparing the vehicle for a sales display or getting it ready for its new owner, it’s sometimes that first impression of the vehicle that makes automotive detailing so significant.

Good automotive detailers will know the areas on vehicles that a bad detailer can miss. Areas such as door jams, window seals, and engine cleaning are signs that you got a good detail job. Trade-in vehicles that need to be detailed are perhaps the most important as a good detail can affect its retail value. No one wants to buy a used vehicle, no matter what the performance quality, if it hasn’t been detailed properly.

Soiled upholstery and carpet stains can also prevent resale value but using the right products can show a drastic improvement if done correctly. Tobacco or smoking in a vehicle are no longer challenges for the good automotive detailer. Various manufacturers are now producing machines such as Ionizers that when placed in a vehicle for a small period of time can take out the effects of smoking smells.

Automotive detailing products are important. Products or mitts that can scratch, wear out the paint, or dull chrome should not be used and a good automotive detailer will know which products to avoid.

Automotive detailing product salespeople who promote their products and claim they are the best visit many dealerships. Beyond what products auto detailers are using, a customer should look at the detail shop or detail area. Is it clean? Are the products organized, or are the detailers running back and forth, sharing products, or worse, leaving the detail area looking for their equipment? Check them out for cleanliness and accessibility of the automotive detailing items they use-are they nearby?

A good automotive detailer will use tools such as small brushes with soft bristles for vent cleaning. Detailing tools that have small rubber tips are good for cleaning dirt out of seams and trim. Wheel and tire brushes are also a must. Some products such as mitts and brushes are now being offered by the manufacturers with color-coding. This color-coding helps the detailer identify which is the best tool for the process in a quick and easy manner. Bottles of cleaners should also be color-coded for automotive detailing use. Grabbing the wrong solution can be detrimental to the detailer if he is in a hurry. The color-coding process has eliminated the mistakes sometimes made in the automotive detailing business.

Some automotive detailing shops even offer services that will check your wiper blades and other viewable parts that can easily be replaced by a detailer at a lower cost than a mechanic or technician.

A big job for the automotive detailer is new vehicle preparation. If a dealer sells new vehicles, as they are shipped in, they are inevitably full of dust, debris and, road wear from the shipping process. Not only is the automotive detailer responsible for cleaning the new vehicle, most car dealerships will provide them with a checklist of other items to check for operation. The checklist can include items such as setting the clock and radio, testing the key fobs to see if they are working correctly, removing the new vehicle plastic and stickers, and, taking the vehicle on a small test drive to check wipers, air-conditioning and, other essential elements.

Probably the last thing a good automotive detailer can offer is the trip to the gas pump to fill your vehicle up with a full tank. If your detailing company or dealership offers this, it may save you dollars. Many dealerships receive gasoline discounts and are happy to pass them along to the customer to keep them coming back, so check that out when you visit your automotive detailer or dealership.

Automotive detailing takes a lot if care. People who work in this area should be the kind of people who love the detailing process and the outcomes they achieve. They are people who have high levels of energy and communication skills to ensure the customer is getting what they want. If chosen right, the good automotive detailer can make all the difference in that new, used, or customer vehicle. Good automotive detailers will keep customers coming back to any shop and are sometimes overlooked for the talents they possess.

Automotive Advertising Agency Must Attend to Conference NADA 2010 to Listen and Learn

Automotive advertising agencies have been forced to take on additional responsibilities in today’s troubled economy. As the President of national network of independent affiliated automotive advertising agencies and the host of an auto industry social networking resource portal I recently promoted the 2010 NADA Convention on my blog talk radio show as a real world venue similar to the online resources that I rely on to listen and learn and contribute to so I can presume to teach.

I consider the NADA convention as a must attend event for automotive advertising agencies, auto dealers, auto industry vendors and decision makers that regularly tune in to listen and learn from the auto industry experts regularly featured on various online resources. The NADA Convention is the real world version of online social networking communities focused on sharing best practices for the auto industry and a perfect platform to make new friends and connect with old ones in both the real and the virtual world.

The NADA Convention is a means to stay ahead of the competition by learning about the new Internet technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at their site — NADA.Org — and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. I strongly advise anyone seeking to survive in today’s consolidating auto industry to register before the deadline to take advantage of the discount with the confidence that your investment of your time and money will provide a R.O.I. that can’t be duplicated by any online auto industry-centric venue; including my own.

My affiliated agencies are connected by a proprietary online communication/distribution system I developed in December of 2001. I designed the operating system that links this national network of independent businesses as a means to leverage the resources of the participating automotive advertising agencies, production partners and select vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of several online technologies that were developed to support the growing World Wide Web.

I reference this history as evidence that I have practiced what I now preach. These same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry. The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms, and the newly developing applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet, is the key to profitability today and survival tomorrow.

The NADA Convention allows auto industry vendors to present new cutting edge applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition. More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it in a scalable and cost effective manner!

The blog talk radio station featured on my portal is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today’s Internet driven marketplace. I use various blog talk radio shows as an online communication system for my network to share best practices and new vendor applications with site visitors surfing the web to get the inside story on the auto industry. In addition, my shows attract new vendors anxious to tell their story to the decision makers who follow me on the World Wide Web which allows me to review cutting edge automotive advertising applications before competing agencies know that they exist.

Several vendor clients of mine were discovered during their online reviews and most of them will be represented at the NADA Convention. Why? Because the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.

Automotive Advertising Must Use Social Networks and Search Engine Algorithms to Sell Cars and Other Spare Parts

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today’s Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there.

The days of hard sell retail messages in conventional media like radio, T.V. and newspaper as well as dealer-centric banner ads and websites promoting daily dealer specials are numbered. Today’s car shoppers have been empowered by the search engines to filter out dealer messages in favor of information on exactly the new or pre-owned vehicle they are searching for. In addition, Social networking communities of online friends have rallied their support and opinions to help car shoppers decide what they should buy and from which dealership they should buy it from. After all, what are friends for!

The consumers’ new found source of information on the Internet to assist them in their car shopping process hasn’t replaced the need for automotive advertising agencies in the retail auto industry, but it certainly has changed their role in it and the methods that they must use to earn their agency fees. The first adjustment that an automotive advertising agency must make in their business model is to recognize that the internal profits that they used to realize in their radio, T.V. and print production departments can no longer be supported by their auto dealer clients. Reduced sales volume and profit margins on the auto dealers’ side of the table demand a better R.O.I. for every dollar and while these departments are still required to produce digital marketing material for online campaigns the production costs must be a fraction of previous pricing to remain competitive with the newly developing online resources that an auto dealer has access to.

The agency must still provide creative that is relevant to the market and they must define the target audience that would be most receptive to it, but once again the World Wide Web has changed the rules and automotive advertising agencies must learn what they are and follow them. Top of the mind awareness is still job one for automotive advertising agencies who understand that they can’t time the buying cycle for everyone on the Internet Super Highway and therefore they must maintain a consistent message across multiple channels to be on the short list when the customer is ready to purchase a vehicle. Diversification across multiple media and frequency of targeted messages to qualified buyers isn’t a new practice but the methods, media and skill sets required to get the job done have changed.

Networking and the related referrals and sales sourced from it has been an integral component of internal selling processes for auto dealers since the first vehicle was sold but it has had little to do with conventional advertising — until now that is. Social networking and the related Internet media channels that have grown to support it are now a primary target audience for automotive advertising agencies. Word of mouth advertising has grown exponentially as viral messages travel through social networking channels with the opinions of like minded car shoppers who use these online communities of friends to share their car shopping experiences before, during and after their buying cycle.

Initial attempts by automotive advertising agencies to market to these social networks from the outside through the use of banner ads or as wolves in sheep’s clothing trying to invade a network of friends were soundly rejected. Members valued each other’s opinions and shared experiences over a self serving auto dealer or their automotive advertising agency.

Monetizing social networking has been a challenge but new technologies that integrate established marketing channels with social networks from the inside out have provided the solution. ronsmap, for example, is a game changing consumer-centric online inventory marketing platform that embeds a social networking engine on their communal site as well as every vehicle posted on it by participating auto dealers. Their application, vBack, provides an Ask-a-Friend / Tell-a-Friend feature that solicits feedback from friends on the various social networks that an online car shopper trusts. These influences then act as agents of the auto dealer — without their knowledge — under the direction of a friend which allows the automotive advertising agency to market from the inside out vs. from the outside in. C2C marketing vs. B2C marketing is the key to monetizing social networking and ronsmap is a new technology based exit on the Internet Super Highway that has opened this new channel to auto dealers.

In addition, ronsmap enhances the value of the leads generated from within the social networks by accumulating the information gathered through their SellersVantage application. In addition to the anticipated name, IP address and vehicle information requests their new Intelli-Leads include the online shopping selection and vehicle preferences of the initiating car shopper and the comments accumulated by his online network of friends. These enhanced leads allow the auto dealer to anticipate the needs of their potential customers before they open negotiations with them. As a result, the consumer is provided a more relevant and transparent vehicle selection in response to their initial inquiry and the auto dealer has a competitive edge to quote the best price on the best vehicle for the consumer. This is a win-win scenario that increases closing ratios and profits for the auto dealer while offering the consumer the advantage of the information and referrals he gathered from his online car shopping experience.

The internet is far superior to conventional media on many levels and social networking is only one of the newest reasons. Automotive advertising agencies must be prepared to direct their clients beyond marketing through social media. They must also provide more than advice on search engine optimization, S.E.O., search engine marketing, S.E.M. and banner ad placements or transparent and relevant website designs. The search engines hold the key to the Internet and understanding the algorithms that determine the rules of the road on the Internet Super Highway that they control are the responsibility of the automotive advertising agency.

Google, for example, has clearly stated the weight that they place on video vs. copy or other means of online digital marketing. Today’s Internet consumer grew up watching television and the explosive growth of YouTube proves that their preference for video has survived onto the World Wide Web. One vendor that has listened to Google and their subsidiary YouTube is SiSTeR Technologies with their Video CarLot platform. SiSTer is able to take the existing pictures and vehicle information posted on an auto dealer’s website and convert them into professionally produced videos.

More importantly, their videos are fully index-able with multiple schema layers making them interactive and more transparent to the online car shopper. These videos are placed on the auto dealer’s website as well as any third party advertising sites that the auto dealer is linked to. In addition they are driven through a dedicated API to YouTube with individual URLs that extend the reach and frequency of the dealer’s inventory and marketing messages — a proven formula for success in conventional automotive advertising that also applies to Internet advertising.